The SMB Hub exists to help small business owners make better marketing decisions. That goal only works if you can trust what you read here. This page explains how we produce our content, how we handle affiliate relationships, and what you can expect from us as a publisher.
How We Produce Content
Every article, guide, and review published on The SMB Hub goes through an editorial process:
- Research: We start with primary sources — official documentation, platform announcements, industry data, and our own hands-on experience. News articles cite their sources directly.
- Writing: Content is written by our editorial team or vetted contributors with relevant subject-matter expertise.
- Review: Articles are reviewed for accuracy, clarity, and practical value before publication. We check claims against source material and verify that recommendations still apply.
- Updates: We update published content when tools change, pricing shifts, or new information becomes available. Updated articles show a revised date.
How We Review Tools
Every review explains its evaluation method so readers can distinguish hands-on observations from research based on official product information. Our process includes the following checks:
- When we have product access, we use the tool in realistic small-business scenarios and identify those observations as hands-on.
- We verify current features, plan limits, pricing, and material policy terms against official product pages or documentation.
- If an evaluation relies on documentation or a product demonstration rather than an active account, the review says so and does not present vendor claims as observed test results.
- We evaluate ease of setup, core features, pricing transparency, support options, and the limits most likely to affect small teams.
- We document strengths and weaknesses — every tool has trade-offs, and we call them out.
- We compare against alternatives in the same category so readers can make an informed choice.
- We re-evaluate recommendations periodically as tools evolve.
We do not accept payment in exchange for positive reviews. Affiliate partnerships do not influence editorial rankings or recommendations.
Affiliate Relationships & Disclosures
The SMB Hub earns revenue through affiliate links. When you click certain links and make a purchase or sign up, we may receive a commission at no extra cost to you. This is how we fund the site.
We are transparent about these relationships:
- Affiliate links are disclosed on each page where they appear and in our affiliate disclosure.
- We recommend tools based on quality and fit — not commission rates. We include non-affiliate alternatives when they are the better choice.
- Our affiliate partners do not review or approve our content before publication.
SMBcrm Ownership Disclosure
The SMB Hub's founder, Joshua Wendt, is also the founder of SMBcrm. We believe in SMBcrm and recommend it because we built it to solve real problems for small businesses — but we recognize that this relationship requires extra transparency.
- SMBcrm's ownership connection is disclosed on this page, the about page, and the affiliate disclosure.
- Our reviews and comparison articles include competing tools with honest assessments of where alternatives may be a better fit.
- We do not suppress negative feedback about SMBcrm or inflate its ratings relative to competitors.
News Sourcing
Our news articles cover developments in digital marketing, SEO, and small business technology. We follow these sourcing standards:
- Claims about platform changes (Google, Meta, etc.) are sourced from official announcements, documentation, or confirmed reporting.
- Data and statistics cite the original study or report.
- When we provide analysis or interpretation, we distinguish it clearly from the reported facts.
Corrections
If we get something wrong, we fix it. If you spot an error in any of our content, please contact us at contact@thesmbhub.com and we will review and correct it promptly.